A long time ago I decided I wouldn't chase trends with my jewelry. Instead, I try to make the things that people connect with - charms and themes that make them smile, laugh or instantly say "I have to have that! It's so ME!" So we make a lot of fun things - like these dinosaur earrings, or earrings with bandaid charms (for the nurse - not the stern nurse who sticks you with a needle but the one who says "it's not so bad, let's make it better" - hence the bandaid), or earrings with crabs (either you love the beach or it's a perfect gift for your crabby friend). You get the picture. Jewelry that helps you do you and not take yourself so seriously.